As many of us know, for better or for worse, the sorting algorithms for many of our favorite social platforms have changed from chronological, to relevance based. This means there is no longer that good day or "time" to get your posts up for maximal engagement. That is why it is more important than ever to have engaging organic content. Potential customers need a reason to check out your page, and current followers need a reason to stay up to date on your company. Relevant, organic content integrated into your marketing plan is a great way to maintain engagement in changing times.