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From third-party lead dependency to 2.5X first-party lead generation
A luxury automotive dealership was over-relying on manufacturer co-op programs and third-party lead providers — paying more for leads every quarter while close rates stagnated. Their digital presence didn't match the premium brand experience customers expected when they walked in the door.
We built a first-party lead generation system that eliminated third-party dependency: high-end creative campaigns matching luxury brand standards across paid and social, a conversion-optimized digital experience, and lifecycle marketing to drive service revenue and repeat purchases from their existing customer base. The goal was owning the relationship from first click to third car.
2.5X
Lead Volume
First-party leads replaced third-party dependency
-38%
Cost Per Lead
Reduction in cost per qualified lead vs third-party providers
+60%
Service Revenue
Service department growth through lifecycle email marketing
#1
Brand Presence
Top digital presence in local luxury auto market
Every growth story starts with a conversation. Apply to work with ABMG and let's build yours.
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