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Stop Competing on Price. Start Competing on Positioning.
The legal industry is flooded with firms running the same playbook — generic PPC ads bidding on 'personal injury lawyer,' mediocre SEO, and a website that looks like it was built in 2015. We help firms stand out by building authority, not just visibility — so the right clients come to you already convinced.
What we see in the industry
Competing with mega-firms on ad spend you can't match — $50-100+ per click on competitive legal keywords
Leads that aren't qualified or can't afford your services, wasting intake time and associate hours
No differentiation beyond practice area listings — your website could be any firm in the state
Intake process that leaks 40-60% of qualified prospects before they ever speak to an attorney
How we solve it
Authority-first strategy. We build your firm's thought leadership through content that ranks for the searches your ideal clients make. Paid campaigns target specific case types and income levels — not just 'anyone with a legal problem.' Intake funnel optimization ensures the leads you pay for actually convert to consultations. Email nurture keeps your firm in front of prospects who aren't ready to retain yet.
Higher case values from better-qualified leads who match your ideal client profile
Reduced dependence on $50-100/click PPC bidding wars through organic authority
Intake conversion rate improvements of 30-60% from funnel optimization
Recognizable brand authority in your practice area and market
Yes. We understand bar advertising rules and build campaigns that are both compliant and effective. Every ad and landing page is designed with legal advertising guidelines in mind.
Most law firm PPC fails because it targets broad keywords with no intake optimization. We target specific case types, qualify leads before they reach you, and build organic authority so you're not paying for every single click forever.
Qualified consultations booked, cost per retained client, and case value — not clicks, impressions, or website visits. We track from first click to signed retainer.
Free Assessment
6-dimension assessment with industry benchmarks, personalized priorities, and service recommendations. Takes 2 minutes.
The second best time is now.
Every month without a clear strategy is another month of revenue walking out the door. Apply in 2 minutes — our team reviews every application within 48 hours.
6-month minimum engagement · Month-to-month after that · Select clients only