Your Organic Traffic Has a Dollar Value. Here's How to Calculate It.
The formula that turns 'SEO is slow' into 'SEO is the cheapest lead source we have' — with compound math to prove it
What You'll Learn
- ✓The exact formula to calculate the dollar value of your organic traffic (what you'd pay for it in ads)
- ✓Keyword tier breakdown: why a branded search and a commercial keyword have wildly different values
- ✓The compound math: why paid ads are linear cost and organic is exponential value
- ✓A break-even calculator: how many months until your SEO investment pays for itself
Business owners who default to 'SEO is slow, let's just run ads' — and stay on the paid treadmill forever. If you're spending $5K+/month on ads without investing in organic, you're choosing the most expensive lead source and ignoring the one that gets cheaper over time.
Your Organic Traffic Is Worth More Than You Think
Imagine knowing — not guessing — the exact dollar value of every organic visitor who lands on your website. Not 'organic is important' platitudes. A specific number: your 5,000 monthly organic visits are worth $20K in equivalent ad spend. Or $8K. Or $47K. Whatever the number is, it changes how you think about SEO investment overnight.
Most businesses can't calculate this number. So they default to 'SEO is slow and unpredictable, let's just run ads.' And they stay on the paid treadmill — paying $5, $10, $50 per click, every month, forever. Meanwhile, their competitor invested in SEO 18 months ago and now gets 10,000 organic visits per month at zero marginal cost.
The Traffic Value Formula
Traffic Value = (Monthly Organic Visits) × (Average CPC for Those Keywords) × 12 months. A business getting 5,000 organic visits/month on keywords with a $4 average CPC has $240K/year in organic traffic value. That's what they'd pay Google for the same traffic.
The formula is simple. The power is in the tier-by-tier breakdown — because a branded search and a high-intent commercial keyword have wildly different values. A branded search for your company name might save you $0.50/click. A commercial search like 'marketing agency for law firms' could save you $25-50/click. The keyword tier changes everything.
Now let's break this down by keyword tier — because understanding which keywords drive the real value is the difference between an SEO strategy that compounds and one that just generates vanity traffic...
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