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2,800 dormant contacts turned into $186K revenue — from $3K/month
This HVAC company had 2,800 past service customers sitting in a database nobody touched. They were spending thousands on new customer acquisition while ignoring the goldmine in their own system — customers who already knew, trusted, and had paid them before.
We deployed our email/SMS direct response methodology: cleaned and segmented the 2,800 dormant contacts, built urgency-driven seasonal campaigns (pre-summer AC tune-ups, winter heating checks), and created automated follow-up sequences. Every appointment was tracked from email open to booked appointment to closed job to revenue — full attribution, no guessing.
$186K
Revenue Generated
Directly attributed from email/SMS — tracked to the dollar
127
Appointments Booked
Service appointments from reactivation of dormant contacts
43
Closed Jobs
Appointments converted to completed service jobs with revenue
5X+
ROI
Return on a $3K/month investment in under 6 months
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